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Gavin Greig [userpic]

Most Wanted

November 1st, 2011 (10:39 pm)
current location: KY16 8SX

Meant to post this nearly a month ago, but it's still interesting. What kind of tablet do people really, really want to have? An Android device? No, surely it's got to be an iPad? Read on...


Posted by: Gavin Greig (ggreig)
Posted at: November 2nd, 2011 02:39 pm (UTC)

But I see (successful) Windows on everything as more appealing than a tablet with two screens. The question is whether they can do it successfully.

Rather frustratingly, I haven't had the opportunity to try Windows 8 on a touch-capable machine yet. Frustratingly, because on a desktop machine with a bog-standard monitor, I want to reach out and touch it. But it's not as mouse/keyboard friendly as one might hope. So the OS may work out for both environments, but plainly needs work before release if that's to be true. Of course MS know that and they have about a year to polish it in.

Posted by: Toby Atkin-Wright (tobyaw)
Posted at: November 2nd, 2011 03:04 pm (UTC)

The sad thing is how much effort Microsoft have put into tablets over the years — but with neither cultural nor commercial impact.

There has been something wrong with their strategy, or with their ability to deliver, and perhaps it is linked to the general stagnation that Microsoft has experienced over the past ten years. I think part of it is the mindset that says a tablet computer is defined by its form factor, but otherwise is just like a regular computer, a business device, to be managed and used like any other resource.

But the other approach — what Apple did with the iPad, what Microsoft do with their Xbox, what Palm did, what most mobile phone companies do — is to create a personal device. One where the user has a genuine feeling of ownership, where the user feels in control (I’d challenge anyone to feel in control of a standard Windows install!), and where the user has an emotional connection with their device.

This isn’t unique to electronics — people have long had emotional connections with cars, or with guitars. Some brands seem to foster a greater emotional connection, which I guess is partly cultural and partly personal.

There has to be some love in there.

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